In September 2023, a charming little brand steeped in nostalgia and romanticism started offering seasonless dresses made like they used to be: lasting.

Lovaan’s founder asked me to craft its tone of voice, key messages and position the brand in the high-end fashion landscape. I then became their copywriter, producing content for the website, newsletters, social media and paid ads.

In its first 9 months, Lovaan secured 3 stockists, features in Vogue, Refinery 29 and The Zoe Report and over 25.5K Instagram followers.