01
Copywriting
Marimekko x Crocs
Project information
In April 2025, Marimekko x Crocs hit the streets with bold clogs, playful charms and a mission: grow the fanbase and drive traffic. I wrote copy that matched the collaboration’s energy: bright, bouncy and built to convert. From landing pages to promo posts to a prize draw, my words helped drive record traffic, hundreds of community sign-ups and the highest-ever clicks from Instagram.
The results?
46% ↑ ecommerce traffic vs 2024
Over 600 sign-ups on launch day
Highest number of clicks to the site from IG bio link and Stories in all time
In April 2025, Marimekko x Crocs hit the streets with bold clogs, playful charms and a mission: grow the fanbase and drive traffic. I wrote copy that matched the collaboration’s energy: bright, bouncy and built to convert. From landing pages to promo posts to a prize draw, my words helped drive record traffic, hundreds of community sign-ups and the highest-ever clicks from Instagram.
The results?
46% ↑ ecommerce traffic vs 2024
Over 600 sign-ups on launch day
Highest number of clicks to the site from IG bio link and Stories in all time
In April 2025, Marimekko x Crocs hit the streets with bold clogs, playful charms and a mission: grow the fanbase and drive traffic. I wrote copy that matched the collaboration’s energy: bright, bouncy and built to convert. From landing pages to promo posts to a prize draw, my words helped drive record traffic, hundreds of community sign-ups and the highest-ever clicks from Instagram.
The results?
46% ↑ ecommerce traffic vs 2024
Over 600 sign-ups on launch day
Highest number of clicks to the site from IG bio link and Stories in all time
