03
Copywriting
Marimekko Make it Merrier
Project information
Marimekko’s most important moment of the year – and the final bow on the Unikko print’s 60th anniversary – called for a holiday campaign that sleighed. As lead copywriter, I wrote festive, high-converting messaging across digital and print touchpoints. From headline hooks to scroll-ending sign-offs, every word was written to drive cheer and clicks.
The results?
17% ↑ paid social media vs 2023 holiday campaign
5% ↑ in ecommerce traffic YoY
30% ↑ in conversion + 60% ↑ in sales from newsletters YoY
Marimekko’s most important moment of the year – and the final bow on the Unikko print’s 60th anniversary – called for a holiday campaign that sleighed. As lead copywriter, I wrote festive, high-converting messaging across digital and print touchpoints. From headline hooks to scroll-ending sign-offs, every word was written to drive cheer and clicks.
The results?
17% ↑ paid social media vs 2023 holiday campaign
5% ↑ in ecommerce traffic YoY
30% ↑ in conversion + 60% ↑ in sales from newsletters YoY
Marimekko’s most important moment of the year – and the final bow on the Unikko print’s 60th anniversary – called for a holiday campaign that sleighed. As lead copywriter, I wrote festive, high-converting messaging across digital and print touchpoints. From headline hooks to scroll-ending sign-offs, every word was written to drive cheer and clicks.
The results?
17% ↑ paid social media vs 2023 holiday campaign
5% ↑ in ecommerce traffic YoY
30% ↑ in conversion + 60% ↑ in sales from newsletters YoY
