03
Copywriting
Marimekko Maridenim
Project information
How do you differentiate denim, the most ubiquitous staple in one’s wardrobe?
You stamp it with the legacy of Marimekko’s bold prints. Marimekko Maridenim presents a new canvas for creativity: Timeless denim for bold prints (and a few showstopping denim patterns, naturally).
I developed the collection concept and wrote the copy for Marimekko’s own channels: ecommerce, newsletters, social media and paid advertising.
The results
Achieved over 14M reach in August 2024
Traffic was 1.7M in August 2024 (12% ↑ compared to 2023)
Ecommerce conversion was 50% higher than 2023
How do you differentiate denim, the most ubiquitous staple in one’s wardrobe?
You stamp it with the legacy of Marimekko’s bold prints. Marimekko Maridenim presents a new canvas for creativity: Timeless denim for bold prints (and a few showstopping denim patterns, naturally).
I developed the collection concept and wrote the copy for Marimekko’s own channels: ecommerce, newsletters, social media and paid advertising.
The results
Achieved over 14M reach in August 2024
Traffic was 1.7M in August 2024 (12% ↑ compared to 2023)
Ecommerce conversion was 50% higher than 2023
How do you differentiate denim, the most ubiquitous staple in one’s wardrobe?
You stamp it with the legacy of Marimekko’s bold prints. Marimekko Maridenim presents a new canvas for creativity: Timeless denim for bold prints (and a few showstopping denim patterns, naturally).
I developed the collection concept and wrote the copy for Marimekko’s own channels: ecommerce, newsletters, social media and paid advertising.
The results
Achieved over 14M reach in August 2024
Traffic was 1.7M in August 2024 (12% ↑ compared to 2023)
Ecommerce conversion was 50% higher than 2023
