01
Copywriting
Marimekko: Unikko 60th anniversary
Project information
It’s been 60 years since Maija Isola designed one of the world’s most recognised floral prints: Unikko (flower). Which meant it was time to celebrate with the biggest campaign in Marimekko history. My role was to write everything from the tagline to paid ads to newsletters. And they worked—it was Marimekko’s highest-performing campaign of all time.
The results
50% ↑ ecommerce conversion
311% ↑ social media growth
Double digit growth in own sales
It’s been 60 years since Maija Isola designed one of the world’s most recognised floral prints: Unikko (flower). Which meant it was time to celebrate with the biggest campaign in Marimekko history. My role was to write everything from the tagline to paid ads to newsletters. And they worked—it was Marimekko’s highest-performing campaign of all time.
The results
50% ↑ ecommerce conversion
311% ↑ social media growth
Double digit growth in own sales
It’s been 60 years since Maija Isola designed one of the world’s most recognised floral prints: Unikko (flower). Which meant it was time to celebrate with the biggest campaign in Marimekko history. My role was to write everything from the tagline to paid ads to newsletters. And they worked—it was Marimekko’s highest-performing campaign of all time.
The results
50% ↑ ecommerce conversion
311% ↑ social media growth
Double digit growth in own sales
