12
Brand strategy, copywriting
Zalando’s always-on influencer campaign
Project information
In a saturated UK market, it’s tough to compete with fashion’s mega-retailers. In Ireland, it was a matter of entering a brand-new market with pertinence. How could Zalando up its brand awareness in the UK and make its mark in Ireland?
My team partnered with London-based influencer agency Billion Dollar Boy to create an omnichannel campaign that showcased Zalando’s vast products using a roster of influencers, from high street to high end. My role involved developing monthly themed briefs, editing content and optimising the campaign with the performance marketing team.
In a saturated UK market, it’s tough to compete with fashion’s mega-retailers. In Ireland, it was a matter of entering a brand-new market with pertinence. How could Zalando up its brand awareness in the UK and make its mark in Ireland?
My team partnered with London-based influencer agency Billion Dollar Boy to create an omnichannel campaign that showcased Zalando’s vast products using a roster of influencers, from high street to high end. My role involved developing monthly themed briefs, editing content and optimising the campaign with the performance marketing team.
In a saturated UK market, it’s tough to compete with fashion’s mega-retailers. In Ireland, it was a matter of entering a brand-new market with pertinence. How could Zalando up its brand awareness in the UK and make its mark in Ireland?
My team partnered with London-based influencer agency Billion Dollar Boy to create an omnichannel campaign that showcased Zalando’s vast products using a roster of influencers, from high street to high end. My role involved developing monthly themed briefs, editing content and optimising the campaign with the performance marketing team.
